Together = Nordic Design Exhibition

This mini exhibition of selected Nordic design furniture products building on a concept design by the famous architect house Snøhetta - based on nordic shared values; playful, sustainable, togetherness, function, honest, contrasts.

In the US and many other countries, the Nordics and Nordic design is seen as one category – as the same style – and we surely do share the same DNA. Consumers rarely differentiate between Danish, Swedish, Norwegian or Finnish design. This project will share the Nordic values through branding, showcasing and storytelling about the values and characteristics of Nordic design. In other words, the story starts with the values and ends with design. As an embodiment of the Nordic values and characteristics. We call it TOGETHER Nordic Design. During New York Design Week and ICFF in May a number of companies from Denmark, Sweden, Norway and Finland will participate, but instead of just going on their own and trying to draw attention to their individual products, we will join forces and brand the Nordics and Nordic design together.

The values of doing things together

In communicating the values and characteristics of the Nordics and Nordic design we will focus on different elements drawing upon the Strategy for International Branding of the Nordic Region from Nordisk Ministerråd. Key elements will be the interaction between the cold Nordic climate and the warm, informal cosiness inside our living spaces, which is today drawing attention under the concept of «hygge». The natural lifestyle, sustainability and circular economy is another element (wood etc.). Also, the democratic aspects and aspects of equality of Nordic design are key elements. The development of the Nordic welfare states went hand in hand with the development of what were to become Nordic design: Good design is not just for the few, for the wealthy elite, but for the masses. And lastly, the branding effort will communicate the values of doing things together, like these companies, clusters and countries are. To cooperate because we have common interests. This way we show the values of openness, trust and cooperation in praxis. Because the important thing is what is at the core – the values and characteristics that unites Nordic design – rather than the nuances that divides us.

Event - by invitation only

Together = Nordic Design Exhibition

This exhibition will visit during New York design week and exhibit in Snøhetta showroom on the 21st of May 2018.

Press event:

  • 5:00 pmDrinks and finger-food being served
  • 5:15 pmWelcome and Opening Remarks by moderator
  • 5:20 pmPresentation of “Together = Nordic Design” by Snøhettas curators
  • 5:25 pmMeet & greet with the companies
  • 6:00 pmPress preview ends

Mini exhibition:

  • 6:00 pmDrinks and finger-food being served
  • 6:30 pmBrief welcome to “Together = Nordic Design” by moderator
  • 6:30 pmOpening of the Exhibition Together
  • 6:35 pmPresentation of “Together = Nordic Design” by Snøhettas curators
  • 6:45 pmMeet & greet with the companies
  • 8:00 pmExhibition ends

What you get

The values of doing things together

And lastly, the branding effort will communicate the values of doing things together, like these companies, clusters and countries are. To cooperate because we have common interests.

This way we show the values of openness, trust and cooperation in praxis. Because the important thing is what is at the core – the values and characteristics that unites Nordic design – rather than the nuances that divides us.

Press kit

The Nordic Story and New Nordic Design

Follow the exhibition on Instagram @togethernordicdesign